LMU Design To be Unveiled

The lights are off at the float barn today but there is still a lot of excitement. Our newest client, Loyola Marymont University, is celebrating the unveiling of their 2012 Rose Parade design at the Tournament or Roses House this evening!

The university’s participation in the parade will serve as one of the cornerstone events of their yearlong Centennial Celebration and draw both national and international attention to LMU.

The Rose Parade has a total audience of approximately 40 million in the U.S. and is televised in 217 international territories.

Over the years, many entities have celebrated major anniversaries with floats in the Rose Parade. It will not be the first time the university has participated in the event as the Loyola University Band marched in the 1938 Rose Parade.

Funding for the float will come from private donations, and no university funds will be used for the fees or costs associated with building LMU’s float entry. Rather, alumni and friends of the university are being asked to fund the project through a variety of sponsorship opportunities.