President/CEO


Chris Lofthouse

Chris Lofthouse has been involved in the float industry his entire life. During the past 30 years he has developed unsurpassed knowledge of every element of Rose Parade float construction and decoration. He is especially well versed in the elaborate use of hydraulics, mechanics, digital sound systems, animatronics and other computer systems associated with powering mammoth floats effectively down the parade routes.

Lofthouse is directly involved in the sales, development and building of each float. His passion for float building is unmatched in the industry and he continues to augment his skills each year with new technologies.

Under his watch, Phoenix Decorating Company has rolled out 773 floats in the Tournament of Roses Parade that have won 248 awards.

In addition to building the most floats for the Rose Parade each year, Lofthouse’s experience includes building floats and other event showcases for the Coca Cola 100th Anniversary Celebration, Orange Bowl Parade, Kentucky Derby Festival, Indianapolis 500 Festival Parade, and National Day Celebration in Singapore.