135th Rose Parade starts Wednesday 8:00AM January 1, 2025

Who we are

Phoenix Decorating Company has been building floats since 1985. The name is renowned and synonymous with Pasadena Tournament of Roses. We are focused on just the Rose Parade- this is a year round commitment for our staff ...designing, building and decorating Rose Parade floats for the largest all-floral parade in the United States. We don't just build floats... we build experiences!

Rose Float Plaza South











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Rose Parade Float Builder

Phoenix Decorating Company offers innovative float design, animation, hydraulics, pyrotechnics,
live performances, cutting edge technology and much more.


Partner Member of the American Institute of Floral Designers * Member California Festivals and Events Association